COMMERCIAL COMPLETION GATE
A finished-looking website is not a finished commercial system.
A public commercial website is not production-complete because it looks finished. It is complete only when a customer can understand the offer, take the correct real commercial action, enter a governed sales/onboarding workflow, and be tracked through to delivery and follow-up.
IRIS FAILURE STATECOMMERCIAL_PATH_INCOMPLETE
Triggered when a commercial route lacks the evidence needed to prove that the customer can move from offer to governed delivery.
MANDATORY CHAIN
From understanding to revenue and retention.
No step is decorative. Each stage must resolve to a real system action, destination or accountable human owner.
ESTATE COMMERCIAL STATE
One registry. Clear rules by product.
Direct purchase is disabled until the relevant commercial route is verified end to end. Scoped services remain human-led.
Oconfigured
ORVIA Oversight
orvia.org.uk
- Mode
- scoped
- Direct purchase
- Not enabled
- Discovery
- Required
Rblocked
ORVIA Voice
voice.orvia.org.uk
- Mode
- fixed price
- Direct purchase
- Not enabled
- Discovery
- Not required
Vconfigured
ORVIA Threshold
threshold.orvia.org.uk
- Mode
- scoped
- Direct purchase
- Not enabled
- Discovery
- Required
Iconfigured
MIA
mia.orvia.org.uk
- Mode
- pilot
- Direct purchase
- Not enabled
- Discovery
- Required
Wconfigured
ORVIA Witness Room
witness.orvia.org.uk
- Mode
- fixed price
- Direct purchase
- Not enabled
- Discovery
- Not required
Pconfigured
ORVIA Perspective Room
perspective.orvia.org.uk
- Mode
- scoped
- Direct purchase
- Not enabled
- Discovery
- Required
Aconfigured
ORVIA Web
web.orvia.org.uk
- Mode
- fixed price
- Direct purchase
- Not enabled
- Discovery
- Not required
Bconfigured
ORVIA Business
business.orvia.org.uk
- Mode
- scoped
- Direct purchase
- Not enabled
- Discovery
- Required
Sconfigured
ORVIA Security & Intelligence
security.orvia.org.uk
- Mode
- scoped
- Direct purchase
- Not enabled
- Discovery
- Required
Oconfigured
ORVIA Overwatch
orvia-overwatch.orvia.org.uk
- Mode
- scoped
- Direct purchase
- Not enabled
- Discovery
- Required
Adraft
ORVIA Academy
academy.orvia.org.uk
- Mode
- scoped
- Direct purchase
- Not enabled
- Discovery
- Required
CONTROLLED COMMERCIAL REGISTRY
Brand code references the commercial truth. It does not become the commercial database.
The live commercial registry belongs in the governed backend. The site registry stores only the reference, mode and release state needed to render the correct experience.
product_idoffer_idoffer_namecommercial_modepricecurrencybilling_typesetup_feepayment_providerpayment_product_idpayment_price_idpayment_linkquote_routediscovery_routesuccess_routecancel_routeonboarding_routecustomer_workspace_routeIRIS_workflow_classIRIS_workflow_templatesales_ownerfulfilment_ownerSLAlead_source_requiredanalytics_eventpost_purchase_actionrenewal_routeupsell_routestatuslast_verified_atRELEASE RULES
Configured is not the same as verified.
Fixed offer = transactional CTA backed by the controlled commercial registry.Scoped offer = Book discovery / Request proposal and immediate IRIS lead creation.No orphan CTAs. Every CTA resolves to a destination and resulting system action.Configuration alone is not verification. The path must be tested end to end.Known operational faults block direct checkout until cleared.Case studies and testimonials require classification, evidence and publication approval.